Types of Schema Markup Every Business Should Know
Schema markup is one of the easiest ways to help search engines better understand your website. It adds additional information to your web pages which help search engines to understand what your content is about. Schema markup doesn’t directly increase rankings, but it can increase the presence of your pages in search results. This can […]
Understanding Website Indexability from Scratch
Search engine optimisation is one of the most important aspects of indexability. If a page can’t be indexed, it’s almost impossible to show up in search engine results. Many website owners spend a lot of time creating good content, but forget to check if search engines can actually read and store their pages. This simple […]
XML Sitemaps Explained with Real Examples
Introduction If you have a website, you want people to find it on Google and other search engines. Search engines send bots to visit websites and collect information about their pages. These bots sometimes miss new pages or pages that are difficult to find. That’s where an XML sitemap is helpful. An XML sitemap is […]
Robots.txt Made Simple for Website Owners
Introduction If you own a website, you have probably heard about robots.txt. The name sounds technical but it is very easy. A robots.txt file helps you tell search engines what parts of your website they can visit, and what parts they should skip. Search engines like Google use bots to visit websites and gather information. These […]
Crawling vs Indexing: What Is the Difference
Introduction Many people believe that publishing a page on their website will automatically result in Google indexing it. But that’s not how search engines work. Search engines have to find, check and store a page before it can rank. The process has two important steps, called crawling and indexing. These terms are frequently used interchangeably […]
Why Some Pages Are Never Get Indexed
Introduction Getting a page on your website is only the first step. Search engines must find it, crawl it, and add it to their index before it can appear in search results. A lot of website owners are surprised to find that some of their pages are never indexed, even after waiting for weeks. If […]
Inside Google’s Crawling Process: A Simple Explanation
Introduction Every site owner wants to see their pages in Google search results. But before a page can rank, it needs to be discovered by Google. The process of discovery is called crawling. Most people hear about crawling, indexing, and ranking, but they usually confuse these terms. If you understand how crawling works, you can […]
Everything You Need to Know About Keyword Cannibalization
Introduction Many website owners focus on creating more content, believing that more pages will automatically boost their search rankings. Creating useful content is important, but publishing multiple pages for the same keyword can create problems instead of improving results. This is known as keyword cannibalisation. When multiple pages on the same website are competing for […]
Beginner’s Guide to Keyword Mapping | One Net Digital
Keyword mapping is one of the most important steps to building a solid SEO strategy. A lot of websites are creating quality content but they can’t rank because they’re competing with pages for the same search terms or they haven’t covered important topics. Keyword mapping organises keywords so every page on the site has a […]
Why Search Engines Need Context, Not Just Keywords
Introduction Search engines have evolved quite a bit over the years. Previously they concentrated on finding the exact words on a page to determine if the content matched a search query. They are a lot smarter now. Rather than simply counting how many times a word occurs, they seek to understand the purpose behind a […]
